Around Town

Things to do and see around town with Robin Auwerda

Jun 302015

by Robin Auwerda

Some call her the “Purveyor Of Fun”, some refer to her as the “Local Tattoo Goddess”, most of us just call her Mimi Masher.

I’ve always wanted a tattoo, and was hungry for a burrito. Who better to call for a lunch date, and get some info on tattoos, than Mimi Masher, who seems to live on burritos alone. We decided to meet at Mimi’s favorite place in town, Pike Restaurant and Bar on 4th. The “Pike” must like Mimi a whole lot because they named their breakfast burrito after her, “Mimi’s Favorite Breakfast Burrito”! I can only dream of having a dish called after me. One day, one day…

Tattoos and Burritos - Home & Realty Magazine

Mimi Masher even has a Burrito named in her honor!

Now enough about food!

So about that tattoo I always wanted… Mimi’s first tattoo was a Varga Style Hula Girl when she was 18. Now of course I didn’t ask Mimi for her age but over the years she has added more and more to her tattoo collection. About two years ago she started her back piece. It is meant as a show piece for the tattoo artist Robert Ullom. Robert, who works at Ghost Wolf, was looking for someone with an outgoing personality and willingness to show off the finished masterpiece. The two met through Mimi’s husband Sean.

Tattoos and Burritos - Home & Realty Magazine


I had to ask, I’m just curious, what happens to tattoos over time, you know when you get older. For right now that is not a problem, to keep the tattoo, and herself, in shape, Mimi uses the weighted hula-hoops, and roller skates a lot. She is the head coach of the Long Beach Junior Roller Derby. (You may remember one of my previous columns.) Both the hula-hoop and roller skating are on Mimi’s list to teach me. Please don’t wait for photos of that any time soon!

The lunch was great! The owner of the Pike, Chris Reece, stopped by at our table to make sure everything was yummy. I love it when restaurant owners ask you how you like the food. If you haven’t been to Pike Restaurant & Bar, it’s worth checking out. According to Mimi they have the best cocktails in town, and have great happy hour specials.

I loved the steak burrito that I had so I’ll be back for sure!

As for the tattoo that I want, I’ll sleep on it a little longer, I hear it stings.

Make it a Burrito day!!aboutmimi/c173r

Apr 272015

M.A.D.E. in Long Beach
Around Town Column, by Robin Auwerda

Sure it’s fun to “shop local”…. Shopping local seems to be the “in” thing to do lately. But shopping locally can be harder than it sounds. At least little me thinks so. Where are these so called local shops and their local owners? Are they really local? What does local mean? I’ll just go to one of the national chains to find a cool present for my friends, it’s easier, everything is in one location and I’m sure I’ll find something unique.

Long Beach - Home & Realty Magazine

M.A.D.E. in Long Beach

“Hey hold on a second Dutch guy..!” When an entity called ‘Localism!’ was founded, they must have read my mind!

“Localism drives local commerce, it’s the economic driver that started this new product.” Heather Kern told me. That product is M.A.D.E. in Long Beach. “M.A.D.E. is a collection of brands like any other store, the brands we carry are all Long Beach Brands!”

M.A.D.E. opened its doors about 5 months ago I think and has always been drawing me in when I am in #DTLB. Via friends who are either more artistic, or smarter than I or just great Purveyors of Fun and Whimsy, I was introduced to Heather Kern who manages this project. When I had lunch with her the other day in the back of the store, I asked her, “so officially you are the store manager?” Heather said, “Well it is a project and therefore I am the project manager, who also sets up events in the back of the store, handles the social media and does merchandising, just to name a few things. Yeah, I guess I am the store manager.”

Long Beach - Home & Realty Magazine

Robin and Heather

Social media is really the only advertising M.A.D.E. does and with a rate of 1,000 likes per month the community support has been amazing! The space is set up for mixed use. The front is the main part of the store, with over 85 vendors. Independent makers and merchants. You can find jewelry, awesome soaps, cool furniture, rad lamps snacks, bicycles, pickled foods, and so much more.

Every dollar spent in the store stays in Long Beach. Shopping local has money recirculate in the local economy and that’s pretty cool!

The back of the space is used for events like a Record release, Poetry night, a Green Drink event, or a Publishing launch.

On Saturdays you can find Black Ring Coffee, pouring you a cup of coffee, brewed with care. (I actually savored their Cold Brew when I had lunch with Heather, Yumm!) and The Pie Bar, with some very homemade deliciousness. I really invite you to try them out on a Saturday, soon.

Long Beach - Home & Realty Magazine

Robin and Black Ring Coffee


M.A.D.E. in Long Beach is located at 236 Pine Ave., Long Beach, Ca 90802

I now know that stores like this really help the local economy, bring the community together and are just plane fun to shop at!

Whether you intently want to shop locally or are just looking for some great merchandise, when in Long Beach, you really should walk into M.A.D.E. and check it out.

Long Beach - Home & Realty Magazine

Dog & Bike Friendly!

Did I tell you yet that they are Bike & Dog friendly… I am so taking Eland and Maaike there next time!

Check out these links for more info on some of the biz mentioned in this story:

M.A.D.E. in Long Beach:
Black Ring Coffee:
The Pie Bar:

Apr 092015
Robin Auwerda's "Broer" Visits Long Beach

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Dog Park Story Gone South

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Pavement Art in Long Beach

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Oct 202014
Murals of Long Beach and Holland

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Sep 132014
Long Beach Junior Roller Derby

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Aug 032014
A Bike and A Carrot

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Jul 302014
Around Long Beach - Timeless Pints

What is a Sunday afternoon without friends to hang out with? In the last couple of years Long Beach (and surrounding areas) has turned more and more European-like-awesome. Breweries are starting to grow in numbers and fun little bars, restaurants and ?koffie?- shops have appeared onto the scene of, hanging out is fun and gets you [Continue reading…]