Lessons From Bagger Vance I recently gave a presentation to the business agents in my office based on one very short clip from the movie The Legend of Bagger Vance; “A down-and-out golfer attempts to recover his game and his life with help from a mystical caddy.” In one short clip there is a litany… Read More


DEFINING BRAND When I discuss BRAND, I am referring to the entire experience a consumer has with a company or agent. How every thread from digital discovery, to sales, to customer service, to HR, to a referral is woven throughout the experience. We know that the first thing a consumer does (or an agent investigating… Read More


by Teri Conrad When we work in the service industry we are making a brand promise to our clients whether we’ve ever worked with them or not. Just creating a pretty logo and a clever tag line do not a brand make. There has to be a consistent thread of experience that ties everything together.… Read More


THE BIG PICTURE: How having a big, risky vision can move mountains. by Teri Conrad They say in life ‘you get what you settle for’. In Real Estate, its easy to fall into the trap of routine, ‘busy-making’ activities and end up with a lack of direction. You wake up, check your Facebook, dig through… Read More