Wonder Woman Tracy Kelly

Traci Kelly, named “Wonder Woman”

 

CEO Traci Kelley–Setting standards for success in the OC building industry
by Dianne Austin

Wonder Woman Tracy KellyTake the name “Traci Kelley” and make it a hashtag for “Wonder Woman,” because the CEO and owner of Combined Resources Inc. in Rancho Santa Margarita, Ca. has the incredible ability to Rock a one-woman show. She may not claim that she can do it all, but one thing’s for certain, she has that kind of determination!

Kelley’s been able to grow her multi-million dollar company with savvy, style, and flare while still managing to orchestrate and nurture a large (and now even larger) family. The result she’s been able to achieve is the creation of a life that takes all the family and business components she has to juggle and integrates them, while working hard, spreading love, and giving back, almost on a daily basis.

This is because she is humble, yet smart and assertive, strong and capable, but empathetic—characteristics which make for a phenomenally powerful and unique leader of a thriving company.

CRi So Cal Inc. is a major subcontractor that supplies and installs Anderson, Alpine, and Western residential windows and doors for scores of elite tract homes in the southern California vicinity. Traci Kelley, the 55 year old CEO, established the business in 2006, and since 2008, has been able to single-handedly drive the sales for the company upward into the multi-million dollar range.

Traci Kelly Window contractor

 

Traci began the company with a partner in 2006 and bought him out in 2008. She went on to realize $2 million in sales for CRi by 2011. Last year, in 2016, Kelley’s CRi made $18-1/2 million.

Kelley’s staff of 30+ people is key to the company’s success, and when she speaks of the “whys and wherefores” of her corporate solidity, she doesn’t just talk about herself and her own roles in making it such, she also always discusses her team of people.

About General Manager Tony Cipollone, Kelley states emphatically that he is “very important to me.” And follows it up with, “Tony can run things with his eyes closed.”

Although the company started in 2006, Traci began her sales career in 1987 with a high school education behind her. She sold construction industry building materials from 1987-99, and in 1999 she started in the windows and doors arena with a company called Stanline Inc. in Norwalk.

Presently, as the CEO of CRi, Traci Kelley remains the only Sales Rep for the company. Her main strength is her ability to engage in Value Engineering when dealing with the Builders and their architectural design plans.Value Engineering minimizes overall costs and maximizes architectural design and function. If asked, she will say that it’s this ability, more than anything else, that sets her apart from her competitors and gives her the stellar reputation she’s been able to establish.

The fact that she’s a woman running a company in what has traditionally been a male-oriented business has never, in her opinion, been a detriment. In fact, as Kelley states emphatically, it has always seemed to work to her advantage. Has she ever felt discriminated against, perhaps slighted in any way?

“There’s nothing about being a female in this industry that has ever proven to be a problem for me. In fact, if anything, it’s been an advantage. I have nothing but great respect and the highest regard for the people I’ve met and done business with in the window and door industry, and I feel like that same attitude has always been reciprocated.”

Traci believes in the three E’s—Experience, Expertise, and ETHICS. It becomes immediately obvious after talking with her that it’s these elements that make her a cutting-edge triple threat in the tract home window and door industry today.

But the icing on the cake is that Traci is not only an impressive business woman, she’s also the hub, heart, and home-base for a wonderful, new-age and cohesive family that lives in Coto de Caza, California!

There’s fiancee Bill King who heads the household with Traci, and their (combined) children, Warren 23, Nicole 22, Blake 20,, and Kaya 19 months. Home life for the Kelley/King family consists of hanging out at their lovely Coto de Caza home and engaging in BBQ’s and outings, travel to local and distant places, attention to schoolwork at home for the kids, seeing to higher education for the young adult children, and. . .BASEBALL AND FOOTBALL!!!

Traci is a HUGE fan and has season tickets for her Angels and Rams teams. She knows all the players by name, knows the positions they play, and the statistics that effect the games. When the season starts, you can be pretty sure where to find her on any given night—she’s usually at the stadium or in front of her TV at home watching every minute of each of the games!

But no one goes through life without challenges, and if you ask her which the most difficult segment of her life tends to be, what her biggest life challenge is, she’ll tell you it’s her personal and family life. Not to say that happiness and success in that realm have not been realized. It is apparent that they have. But Ms. Kelley believes this is the area that requires more attention, dedication, and devotion to persistence. For Traci, the business end of things has always come naturally, but it’s running and balancing a large family and managing the human operative that really presents the significant challenges!

Perhaps the basis for all of Traci’s personal and professional achievements comes from the fact that her roots were a little compromised at first. Before they had been given a chance to be watered and fed so that they could take a firm hold, something happened.

When Traci was just two years old a set of circumstances that surrounded her parent’s relocation of the family ended with the death of her father, and the subsequent care that she and her brother required was transferred from her mother to another couple entirely. It could’ve been an early disaster, but instead, it turned out to be a blessing in disguise. The children were settled into the home of the Mantooth family (who already had six other children) where they were soon to find sanctuary from the storm that led to a place that felt like home, and a set of parents and brothers and sisters that all showered them with love. So here it was that love became the key for the beginning that set her on her way.

And now it’s love that keeps her going.

Traci with family membersAfter eleven years of working hard to make CRi successful, and twenty years of dedicated parenting (some of which was completed as a single mom) Traci decided to become a NEW mom once again in life and adopt a baby girl! Traci and Bill just signed adoption papers to make it all legal, and Kaya Erin-Kelley was drawn into the fold of the family. According to Mom, she is definitely treated like the little princess in the Kelley/King household.

New mom Traci just can’t keep still about her daughter.

“Kaya is like a little old soul. She’s only 19 months but she has the coordination and reactions of a 3 year old so much of the time! I believe in environmental influence over genetics. The fact that I was adopted made me realize that environment far supersedes anything that is passed along in our DNA or is inherited. My adoptive parents and sibs were the main factors who shaped me to become the adult I am today, and I firmly believe the same will happen with Kaya!”

Traci doesn’t just give back and share the fruits of her labor in and amongst family and close friends, she also believes in giving back to community and people who are less fortunate. So when City of Hope asked her to be a part of their annual gala, Kelley’s company participated wholeheartedly. Combined Resources Inc. has also teamed up with scores of other national and community based programs and fundraisers over the years.

Kelley also loves giving back and paying it forward every year at Christmastime when she holds an amazingly large and festive holiday party right on the premises of the company site. The Yuletide goodies are set up to be displayed and shared all around and across a massive warehouse space that is part of her own facility. The 2016 holiday party was awesome and the 2017 event promises to be spectacular as well!

What’s in store for Kelley and CRi in the future?

“I’ve told my financial planner I’d like to retire by the time I’m 60. That’s only five years from now, but I’m looking forward to doing more with my family. I want to get more involved with my baby daughter’s journey. I want to travel and maybe get involved in other work endeavors. I don’t know. It’s great to think that one of my sons might want to get involved and run the business.”

However it goes, it’s a sure bet it’ll go the right way, because Traci Kelley seems to have a magic touch—when it comes to her family business, and when it comes to the business of running a family. But if you ask her what magic potion she uses to make it all happen Traci would say that there’s no magic in it at all—just a whole lot of love wrapped up in a multitude of individuals who like to work together to make things grow.

“My parents were the greatest people ever. They took me in even though they had little money, but they were the kind that when asked for donations for those even less fortunate than they were, they’d give five dollars if they only had five dollars. And if they only had ten, they’d give ten.

Early positive and strong role models often make the difference in many lives, and in the case of the Kelley/King family compound in Coto de Caza and Traci Kelley’s company, CRI, So Cal Inc. in Santa Margarita, the difference is significant and palpable.

The difference boils down to love.

Contact: Traci Kelly
Email: crisocal.com
Phone: 949-888-3603

Grand Hôtel Du Cap-Ferrat Under Four Seasons Hotel Banner

Four Seasons Hotel - Home & Realty Magazine

Welcome to the Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel.  This legendary destination on the Côte d’Azur is truly a paradise on earth, the epitome of French Riviera glamour and, as of May 8, 2015, world-renowned Four Seasons service.

A French Riviera favorite for traditional and Hollywood royalty alike, the peninsula of Saint-Jean-Cap-Ferrat on the Côte d’Azur between Nice and Monaco, has long been steeped in aristocracy. King Leopold II of Belgium fell in love with it’s raw beauty, but more importantly, realizing it’s true potential and purchased woodland portions in the late 1800’s. More than one hundred years later, the Grand Hôtel Du Cap-Ferrat, a Four Seasons Hotel, newly acquired this past May, regales patrons befitting it’s royal pedigree, delicately diverging from tradition by blending just a touch of modern flair.

Four Seasons Hotel - Home & Realty Magazine

Across the 17 acres guests may indulge in one of the 74 accommodations within one of three buildings, the original 1908 Heritage Building, the contemporary Residence and the Villa Rose-Peirre. Enjoy shades of aquamarine, azure and deep ocean blue while soaking in the temperate Mediterranean sun at the hotel’s exclusive beach club, Club Dauphin (which boasts a seawater infinity pool with a trompe l’oeil  so captivating you’d swear you could swim out to the yachts in the distance).

Four Seasons Hotel - Home & Realty Magazine

Choose to rejuvenate indoors or out at Le Spa. Climate controlled amenities include a counter-current indoor pool, sauna, steam room, whirlpool and water therapy showers. Venture outside to walk through the spa garden towards the sea-view sundecks to relax before and after treatments.

The crowning jewel is the 4-bedroom Villa Rose-Pierre, a slice of the Riviera to call your own. Begin your morning inside your exclusive gym, then bask in the sunny hours of the day aside your private pool and remain secluded on the rooftop terrace dining al fresco as the sun sets.

Restaurant options include lunching (or breakfast or afternoon tea or dinner) on the terrace of The Véranda amid 100-year Aleppo pines and the Michelin star-touting Le Cap featuring gastronomic chef Didier Aniès.

Autumnal enticers such as local musical festivals and sporting events like the Nice Regatta Pasqui Trophée and the Historic Jean Behra Rally also in Nice are fair reasons to travel out this way, but the enchantment of the Grand Hôtel Du Cap-Ferrat is significant enough to make your trip worthwhile. Explore what makes this hotel luxuriously unique: fourseasons.com/capferrat.

 

www.homeandrealtymag.com

Energy of a Top Producer

By Ted Apodaca, Editor

There is an energy about Linda Jenkins. Her passion for home warranty service is about commitment and customer protection.

There might be a lot of reasons that Linda Jenkins has stood out among her peers in the home warranty business. She prides herself on her commitment to consumer protection and her faithfulness to her word. But being the top producer for BPG Home Warranty for 19 of the 23 years that she has worked for the company is probably due as much to her energy.

Energy - Home & Realty Magazine
Top Producing Agent Linda Jenkins

Jenkins doesn’t often sit still. In addition to working with clients, she is a member of the Orange County Association of Realtors, serving as the 2011 Affiliate Chair and is a member of the Women’s Council of Realtors. She was a real estate agent before transitioning to the home warranty field in 1991.

Jenkins has always been energetic. When she was younger, she was an avid snow and water skier. Nowadays she gets out to her home on the river, when she can, to enjoy the weather and ride her Jet Skis.
“I’m a river rat,” Jenkins said. “I love to Jet Ski.”

After making a presentation to a realtor group on a recent morning, Jenkins slows down just long enough to answer some questions at her home office in Fountain Valley. Jenkins said in the early ‘90s she sensed that working for a home warranty company might be more stable that the fluctuating real estate market. And with a then one-year-old son, Jenkins decided to make the change.

The change has worked out well for her. Her son, Christopher Brady Jenkins, is now 24 and serving with the Air Force Special Forces. Jenkins’ home is adorned with support ribbons and pictures of Christopher.
“He’s my pride, my face just lights up with I talk about him,” Jenkins said.
While her energy keeps her moving, her commitment keeps her successful in the field.
“I honor my word and I am very concerned about consumer protection,” Jenkins said.

While Jenkins will tell you she loves her work, she also admits that it can be stressful. While it is essentially a sales job, she knows she has to provide more than just a sale. Home warranties are in place to protect people’s investment and security. For that reason she makes herself very accessible.
“It’s important, especially when you’re in home warranty,” Jenkins said.

Currently Jenkins is the Assistant Vice President and Orange County Regional Manager for Buyers Protection Group. BPG offers coverage for critical systems in homes to cover the cost of unexpected repairs. They offer coverage in 17 states.

BPG states that they provide more than just a standard home warranty. They also offer service guarantees, around the clock support and access to experienced professionals to help clients with virtually any issue in their home.
“We’re like any other form of insurance,” Jenkins said.

Having grown up in Glendora, Jenkins is a lifelong Southern California resident and an avid Angels baseball fan. She is also a former thoroughbred racing horse owner. To find out more about Jenkins and Buyers Protection Group, visit www.bpgwi.com, or you can email her at ljenkins@bpgwi.com.

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Why The Termite Report is Crucial In Every Real Estate Transaction

by Alex del Toro, Owner of The Termite Guy & IRC Services

Real Estate - Home & Realty Magazine
Alex del Toro – The Termite Guy

It is extremely important that a real estate professional knows all of the responsibilities – and limitations – of the WDO Report.

Today’s real estate inspection has many different moving parts. A typical 30-day escrow requires full time attention to detail to meet all that is required byt law. One of the most confusing parts is what is often referred to as the “termite report,” however; this report is much more in depth than just termites. It is inclusive of termites but also notes any water-related infection, which means the report covers water stains, fungus and any damage created by water. Thus the name for the report is a Wood Destroying Organism Report or WDO Report.

Often times this WDO Report will not garner all the attention that it truly requires. It is extremely important that a real estate professional familiarize himself or herself with all of the responsibilities and limitations of the WDO Report. Doing so will empower the Realtor’s ability to work more efficiently and enable him or her to make quick and concise decisions.

As a licensed general contractor and owner of The Termite Guy and IRC Services for over two decades I find that in my typical workday my expertise is not what I know but how quickly I can get the answers that I need from other individuals. I believe the need to get answers quickly holds true for most professions, and is especially true for the real estate industry. In addition to getting answers it is critical to get the right answers and to ensure your trusted professionals are just that, professionals in their industry.

The Power of Design

The Power of Design

Design - Home & Realty Magazine
Maryam Odabaee

 

Maryam Odabaee is one of the young rising stars in the field of Interior Design, Home Staging and a certified Feng-Shui Practitioner (GGSF). Maryam is the founder of RED Home Design & Staging. A company that assists Real Estate Agents, homeowners, and investors to enhance the visual appearance of their properties.

After working for the non-profit sector for 11 years, assisting in areas like “Refugee Settlement an Placement”. She created new spaces for these individuals to call their new home. By researching their history, culture and personal background, she was able to create a warm, inviting place with a few furniture pieces that were donated by the public.

Few years after, Maryam realized her passion and desire was to help others create spaces that they can call “home”. Maryam received her 2nd degree in Interior Design, a certification in Property Staging and also became a certified Feng-Shui practitioner.

As Feng-Shui Practitioner, Maryam is able to evaluate the energy and the flow of any space. She creates optimal harmony and balance, and strengthens wealth and health areas of your home so you and your family can enjoy the positive effects for years to come!

“I live for what I do, and love what I do; I still feel I am touching people’s lives just one space at a time.”