The Biggest Little Marketing Partner
by Ted Apodaca, Editor
One thing Title Professional Sales Rep Robert Strausas didn’t need was a hook to strike up a conversation with someone. Since his childhood, Strausas said he has had little trouble reaching out to people and engaging them as friends.
Still, Strausas has taken a relatively simple idea that was presented by his company, and turned it into a kind of folk hero in the Long Beach area.
Strausas took a small figure named Tim Title, and made the diminutive sales rep as familiar to most real estate professionals as his own.
“It’s created quite a buzz,” Strausas said of Tim.
Tim on the Slopes
In his five years as a title sales rep, Strausas had made himself pretty well known to the real estate community in Long Beach. His day consists of visits to usually 25 to 30 offices every day, to try and gain business for his employer, Title 365.
Strausas said that those visits are his favorite part of the job. He’s a quintessential people person. And while he embraces technology and electronic communication for transacting business, his philosophy is that building business is best done in person.
“Belly to belly is the only way to do business,” Strausas said.
Strausas has the look of a jock. He’s tall, with an athletic build and a shaved head. But while he enjoys snowboarding and going to the river, he has never been very involved in athletics. He didn’t play any sports while attending Orange High School and admits that academics were never his motivation.
Once out of high school, Strausas began working in construction and worked his way up to becoming a finish carpenter who specialized in building custom kitchens. But when the housing market crashed, people’s prioritizing of remodeling kitchens crashed as well, and jobs became scarce.
His father’s death in 2005 also made Strausas take stock of his life and he began looking to make changes. After some time off, he began looking for a job, and through a friend, he was given a chance to see if he could fit in as a title sales rep.
He knew almost nothing about title sales, but Dale Rincon, the man he calls his mentor, taught him the ropes. And his personality and persistence made him a natural for the sales business.
Strausas said when he was put into the Long Beach area, there were established title sales reps who had been providing quality service for decades. He was saddled with the duty of trying to make a name for himself in the market. He said there were clients he visited almost weekly, for years, before finally getting them to give him a deal.
“I like to say I pound on people gently until they give in,” Strausas said.
But his demeanor has also made him a lot of friends and acquaintances in his five years in the Long Beach area. And for the guy who is the face and arm of the title company, his personality perfect for his job.
“Robert’s passion and sincerity are an inspiration,” Rincon said. “He really does love his career.”
Strausas said the team of people who process the title work are the heart of the company and he gives “kudos” to those people. But he takes his role as the arm of the company very seriously and makes it is personal motto to always answer phone calls and emails. He said that the real estate community knows the company through him and he treats the trust they have in him with great care.
“They know that I’ll follow through if there is a problem,” Strausas said.