By Sandie Yim
Brad J. Otto of John Bradley Custom Clothier is synonymous with high quality and style. Brad successfully merges the classical profession of custom tailoring with modern advances and technology. Thus enhancing his client’s experience by creating not only a stylish but an individualized approach to design. Best known for designing bespoke suits from the thread and buttons up, he understands the importance of a well-fit suit. “You’ll feel more confident,” Brad says. “Men will notice.” It’s true, whether men say it out loud or not.
The bespoke suit has climbed up in popularity in recent years as male celebrities and athletes donned themselves in a wardrobe primarily outfitted for likes of royalty, executive businessmen and the political elite. Fashion on-screen, print and social media are no longer asking just ladies who you are wearing. The well-dressed man is well-noticed, though not in the direct way you might expect on a red carpet interview. The appeal of gentlemen’s quality clothing is subtle but not understated, yet sophisticated and not flashy. Tailored clothing projects your success even prior to introducing yourself.
As the demand for custom clothing also rises there are many more in the business of capitalizing on that need. Making the jump from off-the-rack suits, even high-end pieces, can be scary for some. Don’t let the fear of the unknown set you in a state of fashion paralysis. The value added to custom clothing is measured in more than money. But to attain that value and not get taken in, remember, the importance of quality is key. First, there’s craftsmanship that only comes with years of experience dealing in a business which satisfies customers with a quality product. Brad is a master and true artisan in his profession, sewing up 12 years as a custom clothier and 15 years in men’s retail clothing. His attention to detail is impeccable. He is critical in his utilization of various types of stitching, button color, lapel width, etc. What may seem like trivialities to a novice is a device Brad employs to proportionalize a client to get the most out of his suit.
Well-made clothing is liken to beautiful architecture. The design, goes above and beyond functionality and nearer to a work of art. In defining quality one cannot ignore the major role high-end materials play in constructing a well made suit. The chosen fabric must be durable, functional and, yet, stylish. You are assured the most noble of fabrics woven are the foundation for Brad Otto’s suits. Some of the fashion mills he works with are century-old institutions in Europe like Italy’s Ermengildo Zenga and Vitale Barberis Canonico, England’s Holland & Sherry and the French house of Dormeuil.
Above all, work with a clothier who gets to know you, your business and lifestyle. A custom clothier like Brad is able to encompass your personality into your wardrobe that exudes refinement. He takes into consideration the climate, the time of year, dual function from business to evening, every aspect you believe your suit will need to accomplish. Brad will most likely think of a couple more.
At the initial meeting, he comes directly to you at your home or office, Brad meticulously takes 30 full body measurements (seven for custom shirts), considers posture and shoulder slope. Samples of fabrics are provided for a tactile encounter and a tablet displaying your preferred textile in the cut and shape best suited for your frame round out the experience. The client’s sensibilities dictate the length and depth of the session. “If a man hates to shop, I come to him,” Brad explains. “If he loves to shop there are hundreds of things to choose from.”
Brad can then create your own personal Look Book, detailing your style, choice of fabrics, colors, and accessories, that you peruse on your own time and make your selections. This system is ideal for busy men who can spare only a few moments on clothing but need to keep their image sharp. After the initial meeting, when measurements are taken, an order can be placed at anytime. Brad keeps your details for reference for future commissions. As a matter of fact, though John Bradley Custom Clothier is based in Southern California, Brad’s services are available throughout the United States. By simply having a tailor you trust take your measurements and sending them to Brad, he can then send you a customized Look Book for you to select and order from.
Suits are the primary business for Brad Otto, however, Brad also designs tuxedos, golf pants, dinner jackets, and polo shirts. He is a stylist and can consult on your entire wardrobe as a whole. “I am invited to help with their image. For instance, people in sales, highly competitive, [potential customers] are judging you before you even open your mouth to speak. They can’t see your fancy car or big house. But a well tailored suit…” In short, men of taste announce confidence, character, distinction through their demeanor, speech and appearance. Custom clothing summarizes the trifecta the moment you step into a room. It is the crowning glory of your arsenal towards success.
John Bradley Custom Clothier